Day 3
Polite
A light touch. Invoices get missed, and most of them are paid the day someone is reminded they exist.
49 of 50 founding places left
Get paid without writing the awkward follow-up.
For freelancers and small studios who track invoices in a spreadsheet, not an accounting suite. Duely chases the overdue ones for you — politely, on a schedule — and stops the second a client replies or pays.
Signing up takes your founding place · No card, no password · See pricing
Northwind Studio
INV‑2041
$2,400.00
Due August 6 · Net 14
- Day 3 Polite nudge
- Day 14 Firmer note
- · Day 30 Final message
From you@lanternstudio.com
Sent day 14
Invoice INV‑2041 — still showing as open
Hi Ellie — following up on INV‑2041 for $2,400, which was due on August 6. Could you let me know when it’s likely to go out? Happy to resend it if that helps.
The day 30 message is scheduled. If Ellie replies, it never gets sent.
It sends from your own inbox, not ours.
This is the whole point. Duely connects to your mailbox and sends the reminder as you. Your client sees a message from your address, in the same thread as the invoice, and replies to you — not to a robot at a domain they have never heard of.
Which means it lands in the inbox rather than in promotions, it looks like the follow-up you would have written at 11pm on a Sunday, and the relationship stays yours.
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Your address on the envelope
Reminders come from you@yourstudio.com. Sent items, reply-to, threading — all yours.
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Your deliverability, not a shared pool
No bulk-sender domain to be lumped in with. It is the same route your own email takes.
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Read-only on your mailbox
Duely watches for replies and bounces. It never marks anything read, never deletes, never moves anything.
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Credentials encrypted at rest
Your mailbox password is encrypted with a key that lives outside the database, and decrypted only to send.
Handing over a mailbox is a big ask. We wrote exactly what Duely reads and stores in plain English rather than burying it in a policy.
Polite, then firm, then done.
Three messages over a month, each a little more direct than the last. No threats, no capital letters, no legal language — just the note you keep meaning to send.
Day 14
Firmer
Names the amount and the date it was due, and asks for a date. Still friendly, but no longer vague.
Day 30
Final
Factual and short. States where things stand and what happens next. Firm is not the same as hostile.
Every word is editable, and the whole sequence is shown to you before anything goes out.
It stops when they reply.
The worst thing invoice automation can do is send a final notice to someone who emailed you on Friday to say the payment was going out. Duely watches your mailbox for replies and pauses the sequence before the next message is written.
Paid invoices stop it. Bounces stop it and flag the address. Out-of-office replies do not — an autoresponder is not a person.
Optional
They can pay from the reminder itself
Connect your own Stripe account and Duely puts a pay button in the emails it sends. The client reads the reminder, clicks, and pays — without finding your bank details or waiting for you to send them.
Duely adds no fee of its own
Not a percentage, not a per-invoice charge, nothing. You pay for Duely and that is the whole of what Duely costs.
Your client pays Stripe's processing fee at your own Stripe rate, the same as if you had sent them a Stripe link yourself.
The money is yours from the moment it moves
It goes directly from your client into your own Stripe account. It never passes through Duely.
You stay the merchant of record: your account, your payouts, your agreement with Stripe, your relationship with the client. Duely is told that a payment succeeded, which is what marks the invoice paid and stops the chase.
All of it is optional and off unless you turn it on. Reminders work exactly the same without it — paste your own payment link, take a bank transfer, or carry on however you are paid today.
Before you hand over a mailbox
- Do I need accounting software?
- No. Duely is built for people who keep invoices in a spreadsheet. Import a CSV, or add them one at a time.
- Does Duely email my clients from its own address?
- No. Duely sends through your mailbox, so the reminder comes from your address, lands in your sent items, and replies come back to you. Your client sees a message from you, not from a tool.
- What happens if a client replies?
- The chase stops before the next reminder is written. Duely watches the mailbox for replies and pauses the sequence as soon as one arrives, so nobody gets a final notice after saying the cheque went out on Friday.
- What does Duely actually read?
- Message headers, and the first few hundred characters of a reply so you can see what was said without opening your inbox. It does not store message bodies, never marks anything as read, never deletes and never moves anything.
- What if I want to send one myself?
- Send it. Duely notices the reply in the thread and steps out of the way.
- What does it cost?
- Free for three invoices being chased at once. $19 a month for unlimited, $39 for a team. The first fifty paying accounts keep today's price for as long as they stay, on whichever plan they are on.
Stop writing the awkward one.
49 of 50 founding places left. Signing up takes one and holds it for 30 days. Start a paid plan in that time and it is $19 a month for as long as you stay subscribed, whatever the price becomes later.