Ten minutes to set up. Then you stop thinking about it.
Duely does one job: it sends the follow-up you keep putting off, from your own email address, and it stops the moment it should.
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1
Connect your email
Duely needs your mailbox because the reminders come from you. You give it an app password — the kind Gmail and Outlook generate for exactly this — and it tests the connection before saving anything. If the handshake fails, you get a sentence explaining why, not a code.
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2
Add your invoices
Export a CSV from wherever you keep them and drop it in. Duely shows you the first ten rows, lets you match up the columns, and tells you line by line which rows it could not read. One bad row never fails the whole file.
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3
Read the reminders
Three messages are already written: a nudge at three days past due, a firmer note at fourteen, a last one at thirty. Edit any of them, or leave them alone — most people leave them alone.
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4
Turn on chasing
Duely sends during working hours in your client's timezone, skips weekends, and spaces messages out so a morning of reminders does not look like a mail merge.
One invoice, mid-chase
Two reminders have gone out from the freelancer's own address. The third is scheduled. If Ellie replies to either of the first two — even with "sorry, next week" — the third never leaves.
Everything Duely sends sits in the same email thread, so your client sees one conversation rather than three unrelated messages.
Northwind Studio
INV‑2041
$2,400.00
Due August 6 · Net 14
- Day 3 Polite nudge
- Day 14 Firmer note
- · Day 30 Final message
Invoice INV‑2041 — still showing as open
Hi Ellie — following up on INV‑2041 for $2,400, which was due on August 6. Could you let me know when it’s likely to go out? Happy to resend it if that helps.
The day 30 message is scheduled. If Ellie replies, it never gets sent.
What stops a chase
Checked immediately before every single send, not on a schedule. If any of these is true at the moment a message is about to go out, it does not go out.
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The client replied
Any genuine reply in the thread pauses the sequence and tells you about it.
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The invoice was paid
Marked paid in Duely, and the chase stops the same second.
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The message bounced
A hard bounce stops the chase and flags the address as bad rather than retrying into a wall.
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You paused it
One click, from the dashboard or the invoice.
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The sequence finished
After the final message, Duely stops. It does not loop.
An out-of-office reply is not a reply. Duely can tell the difference, so a fortnight away does not silently cancel your follow-ups.
Optional
They can pay from the reminder itself
Connect your own Stripe account and Duely puts a pay button in the emails it sends. The client reads the reminder, clicks, and pays — without finding your bank details or waiting for you to send them.
Duely adds no fee of its own
Not a percentage, not a per-invoice charge, nothing. You pay for Duely and that is the whole of what Duely costs.
Your client pays Stripe's processing fee at your own Stripe rate, the same as if you had sent them a Stripe link yourself.
The money is yours from the moment it moves
It goes directly from your client into your own Stripe account. It never passes through Duely.
You stay the merchant of record: your account, your payouts, your agreement with Stripe, your relationship with the client. Duely is told that a payment succeeded, which is what marks the invoice paid and stops the chase.
All of it is optional and off unless you turn it on. Reminders work exactly the same without it — paste your own payment link, take a bank transfer, or carry on however you are paid today.
Start chasing
50 of 50 founding places left. Signing up takes one and holds it for 30 days. Start a paid plan in that time and it is $19 a month for as long as you stay subscribed, whatever the price becomes later.